I am Alex
Product Marketing Manager | 3D designer
With modern 3D tools, I create product renderings that hardly differ from real photographs
15 YEARS EXPERIENCE:
MARKETING ALLROUNDER
I have more than 15 years of experience as a marketing and communications manager for well-known German companies in the automotive, mechanical engineering and consumer electronics industries. During this time, I have managed a wide range of tasks, with a focus on the following areas:
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Managing of external agencies: A key aspect of my role has been the technical briefing of creative agencies, particularly for the development of 3D content and animations. I ensured that agencies received detailed and precise briefs, outlining our technical requirements, brand guidelines, and strategic objectives. This included specifications for 3D models, animation styles, and interactive elements.
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Strategic planning: I developed and implemented comprehensive sales and marketing strategies in line with the company's objectives. This included conducting extensive market research and analysis to ensure our strategies were data-driven and targeted.
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Budgeting: Monitoring the marketing budget was a crucial aspect of my job. I ensured the efficient allocation of resources to maximize ROI. I continuously monitored spending to stay within budget while achieving our marketing goals.
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Cross-team collaboration: I worked closely with the sales, product development and public relations teams to ensure a cohesive and consistent approach to marketing. This collaboration was critical to aligning marketing efforts with overall company goals and shared success.
MY MOTIVATION:
CONSTANT INNOVATION
Innovation: A trademark of my career has been to always be at the forefront of marketing trends and technologies. I have constantly looked for innovative solutions to improve marketing strategies and tactics, accelerate time-to-market, streamline processes and increase effectiveness.
One of these innovations was the investment in 3D rendering software.
I had my first contact with 3D product rendering back in 2014 as part of an extensive marketing project to bring the entire product portfolio up to date. More than 200 products and their variants had to be re-photographed from multiple perspectives for the new website. An enormous expenditure of time and money...
I acquired the necessary know-how with 3D software Keyshot relatively quickly and developed the necessary workflows to replace the entire stock of outdated product photos with 3D rendered product visualizations.
The outcome:
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Time saving: approx. 3 months of pure rendering time compared to several months of project management and photo shoots for various product groups
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Budget savings: more than EUR 90,000 saved on photography costs
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More flexibility: By using product renderings, I am no longer restricted by static product photos when choosing means of communication. I can render new product views dynamically and as required in just a few mouse clicks.
That's how I've become a passionate 3D expert and use my skills every day in product marketing and sales activities.
HOW I WORK:
THE WORKFLOW
A few days instead of several weeks: I can deliver the desired product renderings to you in a few days, depending on the scope of the work. I have briefly outlined for you here what our cooperation might look like.
First contact
Briefing and project details
Rendering based on the briefing
Feedback rounds and approval
Upload CAD data and reference images
Price calculation and offer
Delivery of preview images
Product renderings ready for download
IN A NUTSHELL:
MY OFFERINGS
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Conception and development: Digital product rendering and visualizations, 3D animations, technical graphics, technical animations
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Industries: Automotive, medical technology, mechanical engineering, retail and entertainment industries
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Areas of applications Marketing, sales, product management
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My USP: technical understanding of your products, attention to detail, fast order processing and price advantage over traditional marketing agencies
